Mesa was in an opportune place when the United States Numbered Highway System initiated a standard that created an organized network of national roads in 1926.

Mesa’s Main Street became a rare confluence of four Federal highways – 60, 70, 80 and 89. That led to an explosive introduction of roadside businesses – service stations, restaurants, tourist stops, and, of course, lodging. All purveying to the increased motorist traffic in need of these amenities.

By the 1950’s there were more than 50 motels along Mesa’s Main Street alone. One of which was the Frontier Motel, 1307 East Main near downtown, which opened in that decade. Typical of the era was its’ “U”-shaped layout with parking in the center.

Many motels, like the Frontier, hosted winter visitors that returned each year for extended stays. Originally a one-story building, a second floor was added later to the east side.

Although it went through several paint schemes over time, this neon sign likely dates to the origin of the motel. Regrettably, the maker is undetermined.